influencer marketing
made simple.

We build micro influencer partnerships that go beyond a post — embedding your brand into communities that care, and turning that trust into content that converts.

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Vetted Creators
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Avg. Engagement
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Content Delivered
Work With Us See Our Work
UGC Content Production Micro Influencer Campaigns Event Activations TikTok & Reels Creator Sourcing Performance Reporting Whitelisting Ambassador Programmes UGC Content Production Micro Influencer Campaigns Event Activations TikTok & Reels Creator Sourcing Performance Reporting Whitelisting Ambassador Programmes
Who We Are

We bring creativity, cultural insight, and real influence. So your brand shows up in the right places, with the right people, at the right time.

Citfluence is a creative influencer and brand partnership studio, building culturally relevant campaigns through community and micro influencers.

We find the creators your audience already trusts, build campaigns that feel native to the culture, and deliver content that actually moves people — from awareness all the way to action.

What We Do

How we show up

From creator sourcing to campaign delivery, we handle every part of the process so your team can focus on everything else.

UGC Content Production
Micro Influencer Campaigns
Creator Sourcing & Vetting
Event Activations
Performance & Reporting
Whitelisting & Dark Posts
Ambassador Programmes
Creative Strategy
Our Work
Case Study UGC Event Activation Wellness

Beguile
London

New to the UK market, Beguile needed presence and credibility fast. One creator event delivered 309K organic reach and a full content library in a single afternoon.

309K
Est. Organic Reach
14
Creators Activated
95
Content Pieces
8.4%
Avg. Engagement Rate
The Challenge

A strong product, but no UK presence and no content to prove it.

Beguile had just launched in the UK. No brand awareness, no social proof, and no content library — making it hard to build credibility or acquire customers at an efficient cost.

The Solution

A creator event to build presence and content in one day.

We sourced 14 nano and micro creators for Beguile's debut London activation — a pilates and perfume wellness experience — briefed to produce authentic content that would build UK brand awareness organically.

The Results

309K organic reach from a single afternoon.

309K estimated organic reach across all creator content
8.4% average engagement rate across posts
95 pieces of content — Stories, Reels, and feed posts
Full UGC library owned by Beguile, ready to reuse and repurpose
"

The creator content completely changed our paid social performance. We finally had ads that didn't look like ads — and the numbers showed it immediately.

iHouma Eze, Founder of Beguile London
Get In Touch

Let's figure out what you need.

No pitch, no pressure. Tell us about your brand and we'll come back within 24 hours with an honest view on how we can help.

✦ Thanks! We'll be in touch within 24 hours.

here's how
we help.

A creative influencer and brand partnership studio, building culturally relevant campaigns through community and micro influencers

01 · UGC Content Production

Authentic content. Built to convert.

We brief, source, and deliver fully licensed UGC video and photo content — produced by vetted creators and ready to run from day one.

Video Ads
Scroll-stopping short-form video for TikTok, Reels, and Meta ads, strong hooks, clear messaging, native platform feel.
Product Reviews & Testimonials
Genuine creator reviews that build social proof, perfect for product pages, ads, and email. Fully owned by your brand.
Unboxing & First Impressions
Creator-led unboxing content capturing the authentic first-use moment — high-performing for launches and paid social.
Lifestyle & Aesthetic Content
Photo and video showing your product in real, aspirational contexts — for organic feed, stories, and brand assets.
Hook & Ad Variation Testing
Multiple creative variations with different hooks, formats, and CTAs — built for A/B testing on Meta and TikTok.
Content Bundles & Libraries
Ongoing retainers delivering a steady pipeline of fresh UGC each monthso you never run out of creative to test.
02 · Micro Influencer Campaigns

Real reach. Real audiences.

Nano and micro influencers (1K–100K) drive higher engagement and trust than macro creators. We find the ones genuinely right for your brand.

Instagram Campaigns
Targeted activations across feed posts, Reels, and Stories, matched to your exact audience and niche.
TikTok Creator Campaigns
TikTok-native content from creators who understand the algorithm — built to go organic and paid simultaneously.
YouTube Shorts & Long-Form
Creator partnerships from short integrations to full reviews, ideal for considered purchases with longer buying cycles.
Gifting Campaigns
Creator gifting at scale — sourcing, briefing, product seeding, and follow-up — turning sends into organic content.
Ambassador Programmes
Long-term creator partnerships that build brand affinity over time, structured, managed, and optimised.
Whitelisting & Dark Posts
Run ads from creator handles. Lower CPMs, higher trust, better performance than brand-run creatives.
03 · Event Activations

Moments that generate content.

Influencer events are the fastest way to build a UGC library at scale. We handle everything: sourcing, briefing, logistics, and day-of management.

Brand Launch Events
Curated creator guest lists for product launches, generating organic buzz and a full UGC bank from a single moment.
Experiential Activations
Immersive brand experiences designed to be shared, from intimate gifting suites to fully produced pop-up events.
Press & Media Days
We layer micro influencer strategy on top of traditional press days — organic social content alongside editorial coverage.
04 · Strategy & Performance

Data behind every decision.

We don't just deliver content — we track what performs, report clearly, and use the data to make every next campaign smarter.

Creative Strategy
Content strategies aligned with your broader campaign goals — platform by platform, audience by audience.
Creator Sourcing & Vetting
Standalone discovery for brands who manage in-house, pre-vetted, matched creators ready to brief.
Campaign Reporting & Analytics
Post-campaign reports covering reach, engagement, CPM, and content performance with clear recommendations.